Army Trademark Licensing Program

PERFORMANCE WORK STATEMENT Army Communications and Outreach Office Army Trademark Licensing Program 06 April 2026 Revised 21 Apr 2026 Part 1 GENERAL 1. Scope of Work. The contractor shall provide licensing support services to the U.S. Army in the execution and management of the Army Trademark Licensing Program (ATLP). These services include the identification of prospective licensees for the Army, negotiation of new licensing agreements and management of those accounts in support of the program. The contractor shall maintain the existing licenses and generate new licensees authorized to market products bearing the Army’s marks. The contractor shall have non-exclusive rights to represent the Army in identifying and negotiating with potential licensees for the use of one or more of the Indicia, as defined and represented in Section J, in connection with the licensing of various Army marks and to act as its non-exclusive agent to conduct certain promotions. All performance under the terms of this agreement shall be performed in such a manner as to preserve the integrity, character and dignity of the U.S. Army, to ensure the Army’s name and marks are used appropriately, in good taste with high-quality products and to maintain the reputation of the U.S. Army. The contractor’s activities in identifying potential licensees shall be an extension of the Army’s existing marketing and advertising program. This program has two target markets: Young adults in the range of 17-24 years of age (high school and post high school) as the primary and influencers as the secondary target markets. 1.1. Background. The Army Communications and Outreach Office (ACOO) is responsible for the Army’s trademark licensing program through the Army Trademark Licensing Program office (ATLP). The Army Trademark Licensing Program (ATLP) extends existing Army recruiting marketing efforts to the retail marketplace. 1.2. Place of Performance. The place of performance for this effort is the contractor’s facility. 1.3. Existing Licensing Agreements. The U.S. Army has existing licenses authorizing the distribution of products containing the Indicia for which the contractor shall assume responsibility. As this is a non-exclusive agreement, the Army may continue to maintain active licensees and generate new licensees that will not be under the purview of this agreement. The contractor shall not be responsible for managing these and other licensees established by the Army as they are separate and distinct from this agreement. The number of contractor managed license agreements is approximately 150. 1.4. Personnel. 1.4.1. Conflict of Interest. The contractor shall not employ any employee of the U.S. Government or the Department of War (DOW) [formerly known as Department of Defense (DoD)], either military or civilian, if such employment would create a conflict of interest. The -- 1 of 22 -- contractor and/or his subcontractors shall not employ any person who is an employee of the DoW, unless such person receives prior approval in writing from the contracting officer in accordance with DoD Directive 5500.7. 1.4.2. Project Manager (PM). The contractor shall designate an individual to serve as the Project Manager for this program. This individual shall be responsible for all day-today activities for this effort. This Project Manager shall liaison with the Army’s Program Manager (PM) and/or Contracting Officer’s Representative (COR) on a regular basis (specifics To Be Determined (TBD), either telephonically, electronically or in person. The contractor shall provide the name, address, telephone number, and e-mail address for this individual at time of submission of their offer. 1.4.2.1 Minimum Qualifications for Project Manager. The designated PM’s knowledge and skills shall demonstrate ability and relevant experience as required by the Trademark Licensing Services PWS to: 1.4.2.1.1. Identify, and subsequently mitigate and control, risks associated with Trademark Licensing Services. 1.4.2.1.2. Understand technical standards and functions required to provide Trademark Licensing Services. 1.4.2.1.3. Collaborate with government personnel during contract performance. 1.4.2.1.4. Communicate and present relevant information concerning this requirement to government personnel (i.e., to include facilitating meetings; presenting informal and formal briefings; writing; consensus building through coordination and collaboration processes). 1.4.2.1.5 The PM shall have a minimum of five years relevant experience managing, staffing, overseeing, and completing trademark licensing-related support services of a same or similar in nature of work, size, scope, and complexity as described herein, including a demonstrated knowledge of Army marketing programs. 1.4.3. The contractor shall provide an organizational chart with telephone numbers for all personnel servicing the Army program. 1.4.4. The contractor shall notify the contracting officer (KO), in writing, of changes in personnel no later than five workdays prior to said change. 1.4.5. All contractor personnel will provide support to the ATLP Program Manager and contracting officer’s representative (COR) in the execution of the program. The Government will provide a listing of Points of Contact (POCs) and their contact information to the contractor within five days after agreement award. 1.4.6. All contractor personnel working under this agreement shall be required to sign a non- disclosure agreement. The contractor shall keep the terms and conditions of this agreement and -- 2 of 22 -- all license agreements strictly confidential and shall not disclose such terms and conditions to any third party without obtaining the Army’s prior written consent. In addition, the duties and obligations of this paragraph shall survive any termination or expiration of this agreement. In the event that the contractor may be requested or required through legal process to disclose any confidential information of the Army,…