What this opportunity is
The Department of Defense is seeking to procure the Extreme Ownership MUSTER Leadership Conference from Echelon Front, LLC, a sole source provider, to enhance leadership development for the Waterfront Operations Department. This opportunity is not set aside for small businesses, and the NAICS code is 611430, which pertains to professional development training. As this is a special notice rather than a solicitation, interested vendors should submit their capabilities for future consideration rather than a bid.
Analysis by Mindy, grounded in the SAM.gov notice.
Description
SOUTHWEST REGIONAL MAINTENANCE CENTER (SWRMC)
STATEMENT OF WORK (SOW)
EXTREME OWNERSHIP MUSTER LEADERSHIP CONFERENCE
1. Background
Southwest Regional Maintenance Center (SWRMC), Waterfront Operations Department (Code
300), requires advanced leadership development training to strengthen leadership effectiveness,
accountability, communication, decision-making, and organizational performance. The Extreme
Ownership MUSTER Leadership Conference, hosted by Echelon Front, provides proven
leadership principles and practical application techniques designed to improve team performance
and mission execution.
2. Scope
Echelon Front, LLC shall provide registration and attendance for twenty-two (22) SWRMC
personnel at the Extreme Ownership MUSTER Leadership Conference in San Diego, California.
The conference is a two-day leadership development event focused on leadership principles,
accountability, organizational effectiveness, strategic execution, and team performance.
3. Training Requirements
The contractor shall provide conference attendance, instructional materials, leadership
development content, and associated attendee resources. Training topics shall include, but are not
limited to:
• Extreme Ownership leadership principles
• Combat Leadership lessons applied to business and government organizations
• Cover and Move
• Simple
• Prioritize and Execute
• Decentralized Command
• Discipline Equals Freedom
• Accountability and ownership
• Leadership under pressure
• Strategic and tactical planning
• Team communication and trust building
• Delegation and decentralized leadership
• Leadership assessments and self-evaluations
• Leadership challenges and problem solving
• Organizational culture development
• Leadership implementation techniques
• Iterative decision making
• Relationship building and influence
• Mission alignment and execution
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3.1 Conference Deliverables
The contractor shall provide each participant with conference materials, including the
Extreme Ownership MUSTER Workbook, leadership assessments, training exercises,
networking opportunities, and associated conference resources.
3.2 Conference Format
Training shall consist of keynote presentations, instructor-led discussions, practical
leadership exercises, small-group activities, leadership assessments, and question-and-
answer sessions with Echelon Front instructors.
3.3 Instructors
Conference instruction shall be provided by Echelon Front leadership instructors, including
former military leaders and executive leadership trainers with expertise in leadership
development and organizational performance.
4. Quantity
The contractor shall provide twenty-two (22) conference registrations/seats for SWRMC
personnel.
5. Place of Performance
The Extreme Ownership MUSTER Leadership Conference shall be conducted in San Diego,
California, at the venue designated by Echelon Front: Gaylord Pacific Resort & Convention
Center.
6. Period of Performance
The period of performance shall coincide with the scheduled 2026 Extreme Ownership MUSTER
conference dates for the purchased registrations: 8 July 2026 to 10 July 2026.
7. Cost
Conference registration cost shall be $2,065.00 per participant for twenty-two (22) participants,
for a total amount of $45,430.00.
8. Point of Contact Information
Caroline Kraus
Phone: (619) 571-8129
Email: caroline.c.kraus.civ@us.navy.mil
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Source: SAM.gov, as posted. Verify the current solicitation before responding.